Corporate Website Service Islamabad Rawalpindi

Marketing your corporate website is just as serious of a reason as designing and developing the website. Alhuda’s goal is to increase visitors and increase brand awareness through your website and growing your business via the web. Our search engine optimization campaigns are highly successful and result-driven. These results are achieved with advanced keyword research, content optimization, variance testing, and conversion optimization.

Why Alhuda:

1. Highly experienced developers
2. Unlimited number of pages
3. Social Media and Live chat option
4. Photo and video galleries
5. Google Map
6. Admin Panel

In today's digital world, a company's corporate website is not only the face of the business, but also the first point of contact between clients and customers. Everyone agrees that you can't make a first impression on a second date. The same logic applies to brand presence and a company's digital existence.
The main condition for starting the promotion of a company on the Internet using a web resource is competent work on its creation. We will tell you step by step what is needed for this.

Corporate Website

A company website is a full-fledged representation of a company on the Internet. It contains detailed information about the organization, its products and services, as well as events in the life of the team. Such a page serves not only as an indicator of the state of the company, but also as a public "showcase" showing the degree of development of corporate style and culture.
Unlike a business website or its extended display – a representative website, a company website not only reveals the entire volume of useful information about the company, but also contains tools for content processing. It can be integrated with automation tools (ERP, CIS, CRM), allowing you to manage business, resources, communicate with clients and keep accounts.

Company website elements:

1. About the company – definition, mission, history, employees.
2. Corporate news – internal events, external events, orders.
3. Mailings
4. Communication module – organization contacts, feedback form, forum, corporate chat.
5. Trade module – catalog of goods and services, order, delivery.
6. Our clients – a list of the largest customers, reviews.
7. Our work is a case study with a demonstration of customer tasks and stages of their solution.
8. Documents – licenses, permits, admissions, constituent documents. Goal setting

Popular purposes of creating a company website:

1. A platform for direct advertising and demonstration of achievements (cases).
2. Official presentation of the company.
3. Online and offline trading is an additional sales channel.
4. Communication with consumers for after-sales support of a product / service (consultations, technical support).
5. PR promotion of the brand and executives.
6. Recruiting new employees.
7. Increasing company awareness.
8. Building a positive reputation and building brand trust.
9. Attracting potential investors.
10. Compliance with the requirements of the law – transparency of information, financial statements.
11. Non-commercial purposes – charity, social events.

Company website elements:

1. About the company – definition, mission, history, employees.
2. Corporate news – internal events, external events, orders.
3. Mailings
4. Communication module – organization contacts, feedback form, forum, corporate chat.
5. Trade module – catalog of goods and services, order, delivery.
6. Our clients – a list of the largest customers, reviews.
7. Our work is a case study with a demonstration of customer tasks and stages of their solution.
8. Documents – licenses, permits, admissions, constituent documents. Goal setting

1. About the company – definition, mission, history, employees.
2. Corporate news – internal events, external events, orders.
3. Mailings
4. Communication module – organization contacts, feedback form, forum, corporate chat.
5. Trade module – catalog of goods and services, order, delivery.
6. Our clients – a list of the largest customers, reviews.
7. Our work is a case study with a demonstration of customer tasks and stages of their solution.
8. Documents – licenses, permits, admissions, constituent documents. Goal setting

What is the purpose of a company website?

In the age of social media, websites remain the home of internet based businesses. The company website is the first place where potential clients go to learn about the brand, its products and services.

Why do you need a business website if you don't sell online? The purpose of a company website is to present the company and show who the people behind it are. It directly or indirectly contributes to the legitimacy of the enterprise. The primary objective is to build reputation, support and promote the entire company, brand, educational institution or non-profit organization with its mission and values rather than the services or products it offers.

Different types of business websites

You choose the type of website based on the type of business you are in and the growth strategy you have chosen so far. Here are a few options to choose from:

E-commerce website

The goal of an eCommerce website is to sell a product or service. The focus is always on the presentation experience, which is how the product is presented (use of high-quality images) and the checkout process (access to previous orders, saved products, personalized options or rewards). Enticing the visitor to make a purchase is what a business website is all about in eCommerce.

Brand website

A company profile reflects its personality and contains information about its products or services. The purpose is to familiarize visitors with the business, product or service and give them confidence that the company is legitimate. The main feature of the website is the combination of strong copy and memorable visual content.

Lead generation website

This company website helps visitors gather information about them and warm them to potential customers for the company. A critical element of any website for generating leads is its home page. It is the face of the company and a chance to attract attention and drive users. The purpose is to turn a potential customer from a visitor to a lead and keep them interested in taking the next step and placing an order. Calls to action, or calls to action (eg “Sign Up”, “Try Free”, “Join Us”, etc.) are one of the key elements of a lead generation page.

Support website

The support website provides information and support for hardware, software or any customer service. It is typically used by large technology companies to allow customers to request support and resolve product-related issues online.

Blogs/news websites

Most information today is presented through the media and small blog posts. In both cases, the goal of the website is to attract the attention of the visitors to read something about current events or any other information that they can inform about. The emphasis is on content that is categorized and labeled for convenient browsing (eg "World", "Sports", "Business", etc.). Each article has its own page. Special attention is paid to the images accompanying the content. Visuals are used to break up long blocks of text and compel people who are curious enough to click through to the article.

Non-profit websites

This is not a website for business, but a website that represents any non-profit or charitable organization funded through grants and donations from volunteers, donors or the public. The main focus is on presenting the work of the organization with details on how to join and become a member or donor. The key elements are a simple layout, a quality gallery and a clear CTA.

Educational website

This type of website is designed to teach people something or give them access to online courses that include different types of media content. It can also represent a specific educational institution, such as a college or school. The purpose is to engage visitors early on and keep them engaged and excited to consume what the site has to offer over time. An educational website may not include workshops and seminars, but provide enough information about the institution to attract potential students or provide general information about the educational process (eg campus images, addresses, or information about required resources.

What makes a great business website?

Over 80% of customers are less likely to return to a website after a bad experience. It is important to focus on the visitor experience and consider it as they do. Your website may need more or fewer pages, but there is always a starting point: a home page, a service page, an About page, and a Contact page. These four elements make it easier to get started and find the best solution.

Here are some other essentials for a high-quality website.

• A clean and professional looking user experience. To improve the user experience of your company website, you need to ensure that navigation is clear and consistent across the site. Don't clutter the page and make visitors guess where the link they click will take them. Keep everything clean and simple.
• Well written content. Deeply relevant content is critical from both the customer's and Google's perspective. Professionally written content created in a naturally readable way ranks higher and gets better responses from customers. Write to engage and inform rather than impress.
• Informing about overselling. Tell your visitors a story about how your product or service can solve their problems. You can get sales without actually selling anything.
• All information about the company. After the home page, the About page is the most important asset of your company's official website. It's what your customers are likely to visit the most when they're thinking about working with or buying from you. The formula for an About Us page is simple: headline, company mission, story, and call to action.
• They featured some of the company's best employees. Highlight those behind your brand to bring character and personality to your business. It can be done at least in black and white or in color, playfully.
• Careers and Internships Page. Provide a separate page for attracting new employees. Describe your business culture and hiring process. Remember to keep the information up to date.
• A list of the company's intellectual property and trademarks identifies the sources of the services or products presented to the customer. It shows that the business is legally registered and protected, which increases the chances of a higher number of loyal clients.
• Feedback from current and past customers is a source of information for a company's future audience, providing insight into the minds of customers and elevating the business.
• Timely customer support in the form of live chat or email support improves customer service and helps build a strong bond between the company and its customers.

How to manage and update a company website

Managing a business website takes more effort than it seems. Work continues after the website is launched. It must be updated regularly. The primary focus is on website content and design. The team must update information and communicate relevant news about their activities while complying with the ever-changing copy rules. You need to develop a content publishing system to facilitate the process and attract more traffic that can then be converted into real customers. Keeping up with the latest web design trends is essential to eliminate flaws and increase credibility.

Maintaining your company's online presence is a requirement that represents its mission and a means to attract new customers and drive revenue growth. You can always contact us to discuss your future website ideas. Or let us help you assemble a team of specialists who will create a custom website or renew an existing one and maintain and manage it for the long term.

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